Following the initial success of the House of Industry, Leonidov was asked by several other major USSR cities to design a similar beacon of proletarian ideals. He with a singe building was able to achieve fame not previously known or experienced by any other architect, he built an icon and he became a star.
City officials, gifted with limited imagination, asked him to build almost identical building. He was being boxed in by his own creation.
He channeled his frustration in his collages He first removes the marble wall exposing the circulation, in next collage he goes further and removes the facade all together, reviling and accentuating the true purpose of the building, which becomes clear in the last collage circulation of people from all walks of life.
He removes a mask of the facade to reveal that his architecture is not erected for exterior monumentality, but instead explores the intricate layers of in between.
He purposely rejects facade, carrier of Leonidov Brand self-replicating and recognizable.